Approach & Process


The creative process begins long before you put pen to paper or fingers to keyboard. You are subconsciously involved in the writing process every day of your life. A quality end product is the direct result of conducting proper needs analysis and requirement gathering (Discovery); crafting an initial draft or release of the deliverable (Creation); evaluating and improving the message or tool (Revision); and finally making small changes before the deliverable is put into a wide release (Refining).

Our creative philosophy revolves around this four-step process:

  1. Discovery
  2. Creation
  3. Revision
  4. Refining

Cogent, LLC has been providing communication and technology solutions since 2005. Cogent evolved out of a prior company, Innovative Media Resources, Inc. which was founded in 1996. The principal owners of both companies have been in the communication and information services industry since 1994.