Copy Writing


“Originality does not consist in saying what no one else has ever said before, but in saying exactly what you think yourself.”
James Fitzjames Stephen, 1859-1892

Copy Writing is the art and science of crafting words into messages that promote a product, business, person, or idea. Copy Writing is a difficult discipline to define as it encompasses such a vast array of potential deliverables. From our perspective, we differentiate Copy Writing from Technical Writing based on source material, intended usage, and audience. While our Technical Writing focus is more on user guides, reference materials, and subject matter that is more “technical” in nature; we see Copy Writing as no less complex, though the intended usages and audiences differ.

Copy Writers are involved in the creation of direct mail pieces, taglines, jingle lyrics, web page content, online advertisements, e-mail marketing, other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy Writing has also started to appear in social media content including blog posts, tweets, and social-networking site posts.
Our writers work to carefully with you to select, edit, weave, and construct words in a way that will convey a message and persuade the reader into taking a specific and measurable action. Our Copy Writing services include, but are not limited to:

  • Web Content
  • Marketing Copy
  • Public Relations
  • Direct Mail/E-Mail
  • Articles Writing
  • White Papers
  • Blogging
  • Script Writing

Cogent, LLC has been providing communication and technology solutions since 2005. Cogent evolved out of a prior company, Innovative Media Resources, Inc. which was founded in 1996. The principal owners of both companies have been in the communication and information services industry since 1994.