Bristol Myers Squibb Thoracic Oncology

Bristol Myers Squibb was in need of a program to provide direction to oncologists looking to enter or open a multidisciplinary clinic. The “Multidisciplinary Approach to Thoracic Oncology” is a video presentation on the goals of multispecialty method of caring for and treating the patient with lung cancer. Along with this video is a series of documents detailing advantages to this type of clinic, what a potential team composition might look like, along with other important information.

Cogent managed content collection and creation, graphical interface design, and development of the cross-platform Multidisciplinary Approach to Thoracic Oncology project for Bristol Myers Squibb. The end result was packaged and distributed on CD.

The Bristol Myers Squibb Approach to Thoracic Oncology project included:

Business Analysis

  • Conducted Needs Assessment with Bristol Myers Squibb SMEs
  • Defined Detailed Business Requirements

Technical Writing

  • Created Reference Materials

Copy Writing

  • Created CD Content

Graphic Design

  • Graphical User Interface Design

Application Development

  • CD Installation Routine
  • Video Integration

Cogent, LLC has been providing communication and technology solutions since 2005. Cogent evolved out of a prior company, Innovative Media Resources, Inc. which was founded in 1996. The principal owners of both companies have been in the communication and information services industry since 1994.