Bristol Myers Squibb was in need of a program to provide direction to oncologists looking to enter or open a multidisciplinary clinic. The “Multidisciplinary Approach to Thoracic Oncology” is a video presentation on the goals of multispecialty method of caring for and treating the patient with lung cancer. Along with this video is a series of documents detailing advantages to this type of clinic, what a potential team composition might look like, along with other important information.
Cogent managed content collection and creation, graphical interface design, and development of the cross-platform Multidisciplinary Approach to Thoracic Oncology project for Bristol Myers Squibb. The end result was packaged and distributed on CD.
The Bristol Myers Squibb Approach to Thoracic Oncology project included: